Media company Singapore Press Holdings (SPH) picked up three awards at the International News Media Association (Inma) Global Media Awards held yesterday at the Harvard Club of New York City.
The company won second place for a microfilm called Pa's Expressions in the best brand awareness campaign category.
The 10min film was created as part of a series of events aimed at creating brand awareness following the revamp of Chinese daily Lianhe Zaobao last year. It was scripted and directed by Mr Wayne Peng, a Taiwan-born commercial film director who is also a columnist with the paper. Mr Peng and the Zaobao team spent time researching and recreating the past to showcase the paper's transformations through the decades.
SPH also took second place in the best marketing solution for an advertising client category for its month-long digital campaign called Courts BrandInsider. The campaign created online and offline buzz for Courts Tampines Megastore's 10th anniversary celebration.
The campaign centred on storytelling with interactive technology that showcased the retailer's products and services. The interactive video is the first in South-east Asia.
SPH was awarded third place in the best execution of print advertising category for its animated and interactive campaign for The New Paper. The animation and interactive features were developed in-house and have been awarded two patents - a first for SPH. As a result, more readers downloaded The New Paper's e-paper app for its interactive and animated features.
The competition, which recognises excellence in the media, received 655 entries from 196 media companies in 36 countries. The shortlist included 115 finalists across 20 categories. Competition entries were judged in February by an international panel of 44 executives from 17 countries representing media-related companies.
Inma has presented industry awards for excellence since 1935.
Mr Alan Chan, SPH's chief executive, said: "Winning three awards at the prestigious Global Media Awards speaks volumes of our commitment to innovate and deliver new ideas and concepts to meet our stakeholders' needs. In the face of disruptive innovation and changing media consumption habits, we will continue to strive and excel by enhancing our media offerings and staying ahead of the competition."
Melody Zaccheus
