Smiley the squirrel goes digital as POSB revives National School Savings Campaign

Minister of Education Heng Swee Keat, who attended the launch, reminded students about the "value of things that don't cost any money at all". -- ST PHOTO: ANDREA NG 
Minister of Education Heng Swee Keat, who attended the launch, reminded students about the "value of things that don't cost any money at all". -- ST PHOTO: ANDREA NG 
POSB is going old school, reviving the National School Savings Campaign and Smiley the squirrel mascot. -- ST PHOTO: ANDREA NG
POSB is going old school, reviving the National School Savings Campaign and Smiley the squirrel mascot. -- ST PHOTO: ANDREA NG

SINGAPORE - POSB is reviving its National School Savings Campaign which was last launched in 1983.

'Smiley' the squirrel will remain as the campaign mascot but it will have a digital twist added to it, appearing to students in the new mobile gaming app, Smiley Town.

The app will track the total number of stamps collected by a student and translate it to the money saved. It will also share with students money saving tips.

This year's campaign was unveiled at a launch event at the Central Public Library on Friday. The first campaign was launched in 1969 and is remembered by many for its stamp cards and squirrel mascot.

The campaign, which was launched in conjunction with SG50, was launched to encourage primary school students to get into the habit of saving as earlier generations once did decades ago.

Minister of Education Heng Swee Keat, who attended the launch, reminded students about the "value of things that don't cost any money at all" as they embarked on this learning journey of saving.

Starting from Feb 2, primary school students with POSB accounts can collect their stamp books from any POSB or DBS branch, SingPost outlet or participating bookstores Pacific and Popular Bookstores.

Fifty-cent stamps will be available for purchase at all SingPost outlets and participating bookstores.

Students who complete their stamp cards with 20 stamps can deposit them into any POSB or DBS quick cheque deposit boxes.

For every $10 saved each month, students will stand to receive a $1 bonus from POSB.

The 10-month campaign will begin on Feb 2, while the app Smiley Town will be available on app stores from Feb 28.

andreang@sph.com.sg