Singtel, MyRepublic cut fibre broadband prices at Comex

Optimus Seah (in blue), six, and Remus Seah, 10, posing for a photo yesterday with a Pikachu mascot at the Samsung booth, which is promoting the Samsung Gear360.
Optimus Seah (in blue), six, and Remus Seah, 10, posing for a photo yesterday with a Pikachu mascot at the Samsung booth, which is promoting the Samsung Gear360.ST PHOTO: LIM YAOHUI

Broadband deals have become a tad sweeter after Singtel and MyRepublic lowered the prices of their 1Gbps fibre broadband plans at consumer electronics fair Comex.

Singtel's plan is now $49.90 a month, down from its $54.90 offer at June's PC Show. MyRepublic's deal is $49.99 a month, with six months free. Over the required 24-month contract, this works out to be $37.49 a month, cheaper than its PC Show price of $44.99.

Comex, organised by Singapore Press Holdings subsidiary Sphere Exhibits, opened yesterday at the Suntec Singapore Convention and Exhibition Centre.

Sphere Exhibits marketing head Eric Ng said there are also 2Gbps plans at a "very competitive price".

The other three telcos here - StarHub, M1 and ViewQwest - stuck with their PC Show prices of $37.43 to $49.90 a month. Many telcos also sweetened their deals with perks like lucky draws and free routers.

Analysts said telcos should not just compete on price. Mr Clement Teo, principal analyst at market research firm Ovum, said: "Competition should not be based on a race to the lowest pricing, as this is good for new sign-ups, but bad for existing customers, who are paying a higher price. Instead, telcos should compete on value-added services."

  • COMEX 2016

    WHERE: Suntec Singapore Convention and Exhibition Centre, Levels 3, 4 and 6

    WHEN: Now until Sunday. Level 3 is open from 11am to 9pm, and Levels 4 and 6 from noon to 9pm.

    ADMISSION: Free

    For more information, go to www.comexshow.com.sg

But consumers are glad that competition has led to lower prices.

Teacher S.K. Chong, 41, who was at the show, said: "When MyRepublic first entered, it was the cheapest, but now traditional telcos have cut their prices as well."

For the first time, Comex is offering services such as laptop memory and storage upgrades for a fee. Used items such as television sets, laptops and tablets can also be traded for vouchers to use at the show.

Gamers can check out the latest gaming laptops and desktops at the Gamex area, and take part in tournaments for video games such as Dota 2 and Overwatch.

A version of this article appeared in the print edition of The Straits Times on September 09, 2016, with the headline 'Singtel, MyRepublic cut fibre broadband prices at Comex'. Print Edition | Subscribe