SingTel jumps on silver bandwagon with discounted mobile plans for seniors

In a move to cater to more seniors, SingTel on Tuesday announced postpaid mobile plans that are 20 per cent off the regular price for customers aged 55 and above. -- ST PHOTO: KUA CHEE SIONG
In a move to cater to more seniors, SingTel on Tuesday announced postpaid mobile plans that are 20 per cent off the regular price for customers aged 55 and above. -- ST PHOTO: KUA CHEE SIONG

In a move to cater to more seniors, SingTel on Tuesday announced postpaid mobile plans that are 20 per cent off the regular price for customers aged 55 and above.

The telco is offering its new Seniors SuperLite plan at $22.32 a month, down from $27.90 for a regular SuperLite plan, while a new Seniors Lite plan costs $31.92, down from $39.90 a month for the normal Lite plan.

Both plans come with 100 minutes of local outgoing talk time and free incoming calls. But the Lite plan comes with more mobile data to surf on 4G at 2GB instead of 100MB, as well as more bundled text messages, at 800 instead of 500. The plans apply to new sign-ups and existing customers when they renew their contracts.

SingTel noted that half of its customers aged 55 and above have signed up for mobile data plans, so it came up with the discounted plans to encourage more seniors to sign-up for such services. The telco added that based on feedback from seniors, many were worried about the costs of data plans and were unsure about how they would be charged for using mobile data.

To address these concerns, SingTel is partnering NTUC U Live, an initiative to engage senior citizens in various activities. They will work to provide free sessions to help seniors understand how the telco's data plans work and to check how much mobile data they have used.

StarHub also has prepaid mobile offers for customers aged 55 and above. Through its Active Stars programme, seniors can get 25 per cent extra in their prepaid card value when they top-up $10 or more. The 3G and 4G prepaid cards can be used to make calls, send text messages and connect online.

StarHub added that it will organise several IT workshops in the next few months to help its senior customers learn about using technology, such as online social networking, from other senior citizens.

M1 said that it worked with community clubs last year to help senior citizens understand how they can benefit from smartphones and using mobile data. This was done through free workshops. Discounted smartphones were also offered to seniors.