Singapore Tourism Board rolls out new videos, including short film by local director Royston Tan

The 10-minute short film for the Chinese market was directed by local director Royston Tan and features a boy from China visiting Singapore on a school exchange programme. -- PHOTO: YOUKU 
The 10-minute short film for the Chinese market was directed by local director Royston Tan and features a boy from China visiting Singapore on a school exchange programme. -- PHOTO: YOUKU 

SINGAPORE - The Singapore Tourism Board has rolled out three new videos it hopes will attract more Australian, Chinese and Filipino tourists here.

These videos, which are part of marketing campaigns in the three countries, showcase different aspects of Singapore including the sleek, modern business district and heartland activities such as songbird corners.

So far, they appear to be a hit in various markets, with the 10-minute short film for the Chinese market garnering more than three million views since it was uploaded on video platform Youku last month.

It was directed by local director Royston Tan and features a boy from China visiting Singapore on a school exchange programme. He becomes friends with a Singaporean boy who shows him different facets of life here such as eating at hawker centres.

For the Filipino market, a music video was created starring Filipino indie band Up Dharma Down, which has opened for acts such as Red Hot Chili Peppers. It has been viewed more than 850,000 times.

The video about song bird corners for the Australian market has hit more than 50,000 views since February. The Australian video cannot be viewed in Singapore because of copyright issues.

cherylw@sph.com.sg