The Singapore Kindness Movement (SKM) started its month-long campaign to promote acts of kindness in daily routines on Monday.

Messages promoting public transport etiquette, such as giving way to alighting passengers, queuing up in an orderly fashion, and moving in to make space for others, will be carried on selected buses and MRT trains.

The campaign also encourages social media users to share stories and photos of acts of kindness that they come across, using the hashtag #NationOfKindness on Facebook, Instagram, and Twitter. SKM, in partnership with Gardenia bakery, has pledged to donate a loaf of bread for each hashtag used to families in need. The donation will be capped at 5,000 loaves of bread.

Dr William Wan, general secretary of SKM, said the theme of this year's campaign, 'A nation of kindness starts with one', is about "the kindness around us, which should be spread further". "We hope more people will find inspiration from them as we do, and remember how simple and fun it is to be kind, and the joy it brings to people around us," he said.