SINGAPORE - Besides being a mega show celebrating 50 years of Singapore music, the Sing50 concert on Aug 7 is also expected to raise over $200,000 for charity.
Insurance group Zurich has pledged to donate $5 for every person that attends the concert held at the National Stadium next month.
More than 45,000 people have tickets to the show, which were sold publicly, via a Mapletree-Sing50 Charity Ticket Drive, and were also given to schools and community groups.
Mr Jonathan Rake, chief executive of Zurich's General Insurance business in Singapore, said: "As we are donating $5 per attending visitor, every 'body' counts in contributing to the donation.
"So if you cannot make it to the concert, we encourage you to give your ticket to a family member or friend. Tickets are freely transferable."
The funds raised will be donated to The Straits Times School Pocket Money Fund - which gives a monthly stipend to students from low-income homes to help them with school-related expenses - and The Business Times Budding Artists Fund, which helps underprivileged children aged five to 19 develop their talents in music, dance, theatre and the visual arts.
The concert, organised by The Straits Times and The Business Times, showcases iconic songs that have been composed, performed or made popular by home-grown artists across all languages and music genres over the past 50 years.
Concert goers will be treated to performances by a star-studded line-up including Stefanie Sun, JJ Lin, Tracy Huang, Dick Lee, Jeremy Monteiro, Rahimah Rahim and Mohamad Raffee, and emerging artists Reuby, Dru Chen and Ling Kai.