SIA launches revamped website of travel mag SilverKris, with prizes up for grabs

-- PHOTO: SCREENGRAB FROM WEBSITE
-- PHOTO: SCREENGRAB FROM WEBSITE

SINGAPORE - The website of SilverKris, the travel magazine of Singapore Airlines, has been revamped with a new look and enhanced user features for greater interactivity. 

Changes to www.silverkris.com were launched yesterday and include a User Generated Content section - called SilverKris Explorers. Anyone can register as a user of this section to upload photos and stories and interact with others. Such activity can earn users prizes, as there will be ongoing promotions and contests. 

To launch the revamped site, an ongoing campaign comprising contests themed around food, activities and romance was started to offer participants chances to win tablets. The grand prize is a pair of Singapore Airlines return air tickets to Bali or Hong Kong.

The site, which carries all content from the hard copy of SilverKris, will also continue to feature web-exclusives on destinations and travel trends. Singapore Press Holdings (SPH) Magazines is the publishing agent of SilverKris.