Singapore Airlines has signed a memorandum of co-operation with Changi Airport Group (CAG) and South African Tourism (SAT) to promote travel to South Africa.
The three parties will be jointly exploring and implementing activities to promote tourist traffic to South Africa through Singapore Airlines' services to Cape Town and Johannesburg via Singapore's Changi Airport. They have also agreed to invest more than $1 million over the next year to support advertising and promotional campaigns, as well as familiarisation programmes for trade and media representatives.
"South Africa is an important market to us and one which we have been serving for over 20 years. We are pleased to work together with CAG and SAT to develop and promote tourism from key markets in the Asia-Pacific such as China, Singapore and Australia to this fast-growing tourist destination which is renowned for its natural beauty, vibrant cosmopolitan cities and famous wildlife reserves" said Singapore Airlines' acting senior vice president sales and marketing, Mr Chin Yau Seng.
Singapore Airlines operates daily flights to Johannesburg and four flights weekly to Cape Town from Changi Airport.