Shin Min Daily celebrates golden jubilee

(From left) Mr Sean Treacy, managing director of Singapore and South-east Asia at Royal Caribbean Cruises; Ms Elsie Chua, SPH chief marketing officer; Ms Lee Huay Leng, head of SPH Chinese Media Group; Mr Choo Chee Wee; Mr Chee Hong Tat; Mr Anthony T
(From left) Mr Sean Treacy, managing director of Singapore and South-east Asia at Royal Caribbean Cruises; Ms Elsie Chua, SPH chief marketing officer; Ms Lee Huay Leng, head of SPH Chinese Media Group; Mr Choo Chee Wee; Mr Chee Hong Tat; Mr Anthony Tan, SPH deputy chief executive; and Ms Hong Jing Yu, UFM 100.3 programme director, raising a toast yesterday to celebrate Shin Min's 50th anniversary on board the Royal Caribbean's Ovation of the Seas. PHOTO: SHIN MIN DAILY NEWS

A paper that keeps seniors engaged in a fast-changing world.

This was how Minister of State for Communications and Information Chee Hong Tat described Shin Min Daily News (Shin Min) at its 50th anniversary celebration yesterday .

"The Government will work with media partners like Shin Min to hold events and programmes to explain issues to the elderly in a language they are familiar with," he said.

Mr Chee, the guest of honour, lauded Shin Min for its efforts in bringing news to senior citizens, who form a large portion of its readership. He also highlighted the paper's 24-hour hotline, which has encouraged citizen journalism and a more civic-minded community.

On board Royal Caribbean's Ovation of the Seas, about 250 guests enjoyed an afternoon of celebration that included a video showcasing Shin Min's history and a performance featuring well-loved Chinese songs. Shin Min is a Chinese evening daily in the Singapore Press Holdings (SPH) family.

An "SM50" dish was served during a three-course lunch. Specially prepared by chef Austen Ong and celebrity Moses Lim, the dish incorporated 50 ingredients to commemorate each year of Shin Min's journey.

In his speech, editor Choo Chee Wee thanked readers for their support and emphasised the paper's dedication to producing quality news. "As a 'lifestyle' brand that has set roots locally for 50 years, Shin Min has always catered to the wider community and we will not change our core value of making their voices heard.

Mr Chee Hong Tat lauded Shin Min for its efforts in bringing news to senior citizens, who form a large portion of its readership. He also highlighted the paper's 24-hour hotline, which has encouraged citizen journalism and a more civic-minded community.

"Our main responsibility is to continue breaking new ground, while creating a reading experience and business values that progress with the times," added Mr Choo.

During the event, the paper launched a special commemorative book which documents the paper's milestones over the past five decades.

There will be a year-long series of activities to commemorate the newspaper's golden jubilee, including a cruise trip for more than 300 readers from yesterday to next Monday.

An SM50 Exhibition will also be held at heartland malls and the Singapore Book Fair in June.

The photo exhibition will display significant headlines and stories throughout the paper's history.

Other events include an exclusive fine-dining experience for readers, an arm-wrestling competition and Getai Awards.

A version of this article appeared in the print edition of The Straits Times on April 07, 2017, with the headline 'Shin Min Daily celebrates golden jubilee'. Print Edition | Subscribe