Scoot renews deal with New South Wales in Australia to promote air traffic

Scoot now serves four Australian destinations - Sydney, Perth, Melbourne and the Gold Coast.
Scoot now serves four Australian destinations - Sydney, Perth, Melbourne and the Gold Coast.PHOTO: SCOOT

SINGAPORE - Singapore Airlines' long-haul budget carrier Scoot has renewed its partnership with the Australian tourism authorities to promote air travel between Singapore and New South Wales (NSW), the state in which Sydney is located.

The two-year deal, valued at more than A$1 million (S$1.02 million) and inked on Tuesday (Dec 1), includes working jointly on marketing campaigns.

NSW Minister for Trade, Tourism and Major Events Stuart Ayres said: "Working with Scoot has allowed us to undertake multiple campaigns in Singapore which have increased visitation from this nation and I have no doubt this will continue with the new agreement we have signed today."

In the year to June, NSW received 109,500 visitors from Singapore and they stayed 1.5 million nights, an increase of over 19 per cent over the previous year, he said.

The Singapore market delivered an 11 per cent year-on-year growth in visitor expenditure with an estimated A$226 million spent.

Scoot chief executive officer Campbell Wilson said: "Sydney, being the first destination ever served by Scoot, is very close to our heart."

The airline now serves four Australian destinations, the others being Perth, Melbourne and the Gold Coast.