SINGAPORE - Pioneer generation Singaporeans will get discounts and preferential treatment among other benefits at NTUC supermarkets, pharmacies, food courts and other NTUC-linked outlets from now until the end of next year.

The 15-month "Pioneers OK!" package, an initiative by the labour movement's social enterprise arm, was launched by NTUC secretary general Lim Swee Say on Monday at a ceremony at the Ang Mo Kio hub.

The package features discounts on Mondays, priority queues and seating, a discounted personal accident insurance plan, and classes to learn how to use devices such as smart phones and tablets.

NTUC's social enterprises include insurer NTUC Income, supermarket chain FairPrice, foodcourt chain NTUC Foodfare, and childcare provider NTUC First Campus.

On Mondays, pioneer generation Singaporeans will get a 3 per cent discount at NTUC FairPrice supermarkets. This is capped at $200. All that they need to do to qualify for the discount is to show their Pioneer Generation Card.

This discount is in addition to the ongoing 2 per cent discount that seniors aged 60 and over receive on Tuesdays for their purchases.

Pioneers eating out at NTUC Foodfare food courts and making purchases at NTUC Unity pharmacies on Mondays will also receive discounts of 12 per cent and a 6.5 per cent respectively.

Those who visit NTUC Unity Denticare for treatment on Mondays will receive a dental kit containing six travel-size items. These include a toothbrush, toothpaste, floss picks and denture tablets.

Another feature of "Pioneers OK! is designated priority queues every day at NTUC FairPrice supermarkets, priority queue numbers at NTUC Income Branch offices, and seating areas set aside at NTUC Foodfare food courts and coffee shops.

NTUC Income will also introduce a new personal accident insurance plan called PioneerCare for pioneers of all ages. Pioneers will be able to buy the plan for 10 per cent less than NTUC Income's current SilverCare insurance plan for seniors, which is only for seniors between 50 and 75 years old.

Another initiative to help pioneer generation Singaporeans who are interested in continuing to learn is by NTUC LearningHub. It will run monthly classes to teach them how to use devices such as the smart phones and tablets.

Pioneer generation Singaporeans are those seniors aged 65 and over in 2014, who became Singapore citizens before 1987. There are about 450,000 Singaporeans who make up this group. They would have received personalised red-and-white cards identifying them as pioneers.