About 40 companies set up booths at the Nanyang Technological University's (NTU) job fair on Friday to target humanities and arts undergraduates.

It is the first university job fair that caters specially to students from the humanities, arts, and social sciences courses.

Some 500 undergraduates, including those who will graduate in July next year, attended the event. The university said it has also helped to match over 200 resumes students have sent in to participating organisations.

The full-day event, which was held at NTU's School of Humanities and Social Sciences building, featured employers such as investment firm Deutsche Bank, global marketing firm Wunderman Y&R, and government agencies such as Ministry of Communications and Information and Singapore Tourism Board.

The Agency for Science, Technology and Research's (A*Star) Business Analytics Translational Centre was also among the participating organisations in the fair. The centre promotes the adoption of analytics technologies in industries. Its director of commercialisation, Mr Francis Tan, said that as analytics projects are usually business-centric, they are "best managed by teams who comprise members with multi-disciplinary knowledge", which could be from disciplines such as economics, sociology or communication. He added that NTU's humanities, arts and social sciences courses focus on encouraging intellectual curiosity, and is a "fertile ground for us to source for students who can excel in analytics projects".