Online shoppers all set for Singles Day frenzy

11.11 sale has become the largest shopping event here with prices cut by at least half on many sites

Bride-to-be Lynn Yang, founder of creative agency Project WXY, with her online purchases in her office on Thursday. She intends to buy wedding items on shopping site Taobao at the stroke of midnight today, when many things go on sale for Singles Day.
Bride-to-be Lynn Yang, founder of creative agency Project WXY, with her online purchases in her office on Thursday. ST PHOTO: GAVIN FOO
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Bride-to-be Lynn Yang has been planning for this year's Singles Day sale for the past five months.

Come tonight, the 26-year-old will be seated in front of her laptop with credit cards ready, so that at the stroke of midnight she can begin her online shopping spree.

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A version of this article appeared in the print edition of The Sunday Times on November 10, 2019, with the headline Online shoppers all set for Singles Day frenzy. Subscribe