NTUC Fairprice is rolling out new staff uniforms in its corporate colours of red and blue at all of its supermarket outlets from next month, as the retailer marks its 40th anniversary.

Three new uniforms for team leaders, retail assistants and storekeepers were unveiled at the launch on Friday, which was held at Fairprice's first store in Toa Payoh. The floral collared top currently worn by retail assistants, for example, will be replaced by a red one.

"As we step into our 40th year, we believe it is also timely to refresh and introduce new uniforms for our staff to complement the progress that we have made in the stores over the years," said Fairprice's chief executive Seah Kian Peng, adding that the new uniforms were developed over two years, with extensive input from staff.

To mark the occasion, the senior management team led by Mr Seah worked at the store for half a day, performing tasks like cashiering and replenishing stocks. This was an extension of an ongoing "Management-by-Attachment" programme where all management staff have to work two days a year at the stores to better understand the needs of staff and customers.