For the love of reading.
A National Reading Movement hopes to get people to rekindle their love affair with the printed word, by taking books to offices and community spaces for easy access, for instance.
A campaign was launched yesterday to get people to pledge to "read more, read widely and read together" in the two months leading up to Singapore's first National Reading Day on July 30.
The effort comes amid some worrying survey results here. Fewer than half (44 per cent) of respondents in a year-long National Arts Council survey that ended last year had read at least one "literary book".