A new programme to boost productivity initiatives among local businesses through a series of masterclasses and seminars was launched on Thursday.

The 360 Productivity Framework was unveiled at a conference for around 230 business leaders and small-medium enterprises at Regent Singapore, which will become an annual event. The framework was developed by the Workforce Development Agency and Human Capital Singapore.

Minister of State for Manpower and Health, Dr Amy Khor, said that the concept of the framework "encourages individuals to make productivity improvements from all angles, ...as well as to go beyond the focus of operational efficiency to spread the message of productivity through thought-leadership both locally and globally".

Nine envoys for the Enterprise Training Support scheme, which took effect on April 1, were also appointed at the conference. These envoys are senior management representatives from companies such as Science Arts Company and Sentosa Leisure Group, who will be sharing their experiences with the Continuing Education and Training and Workforce Skills Qualifications framework in their industry sectors.