New mission for Father of Tourism

Mr Paul G. Peralta
Mr Paul G. Peralta.ST FILE PHOTO

Mr Paul G. Peralta, dubbed the Father of Tourism, was tasked with boosting tourist arrivals to Singapore from Malaysia and Brunei this week in 1965.

The director of the private Singapore Tourist Association (STA) said it would work closely with tourist associations in Malaysia.

He started as a publicity and printing officer in the British Military Administration in 1945. He joined the STA in 1960, and helped start the Miss Tourism Singapura pageant in 1965 to choose attractive tourism ambassadors.

He left the STA in 1970 to join Hotel Royal-Ramada as director of sales, marketing and public relations, before retiring in 1973 at 68.

In 1976, he received an award from the Pacific Area Travel Association (Pata) for his many contributions to tourism.

A version of this article appeared in the print edition of The Sunday Times on August 23, 2015, with the headline 'New mission for Father of Tourism'. Print Edition | Subscribe