SINGAPORE - Some 400 young entrepreneurs have signed up to get business advice from established companies through a new mentorship scheme launched on Saturday.

Over three months, mentees on The Red Pill Programme will be taken through a 10-step programme including learning how to sell products, develop a business plan and looking at marketing.

The programme is initiated by the Singapore Indian Chamber of Commerce & Industry's youth wing YEN@SICCI and aims to promote entrepreneurship among people aged 18 to 40 in the Indian community, though it is open to anyone. The red pill in its name was inspired by a scene in the movie The Matrix about choosing to embrace challenges.

There are currently 40 mentors on board from the following business groups:

- Singapore Indian Chamber of Commerce & Industry

- Singapore Malay Chamber of Commerce & Industry

- Singapore Chinese Chamber of Commerce & Industry

- Singapore Business Federation

- Business Leaders Alumni Club

- Young Business Leaders Alliance

Registration for the Red Pill Programme is still open and can be found at http://www.yensicci.com/red-pill-program-registration/. It is free for YEN@SICCI members.