Managers in the service sector can enroll in a new range of courses to help their staff serve customers better amid the ongoing labour crunch in their industry. The courses designed by the Singapore Workforce Development Agency (WDA) cover topics such as job re-design, service branding and consumer analytics.

WDA will pump in $60 million over the next three years to train about 90,000 service workers. Minister from the Prime Minister's Office Lim Swee Say announced the new courses at a conference for firms in the service line Thursday morning.

He said Singapore still has some way to go in boosting produtivity in services and customer satisfaction levels which lags behind other countries such as South Korea and the United States.

Mr Lim added that bosses in the service line play a key roll in helping to boost standards.

"Business leaders and managers should constantly be updated on the current trends and developments in the service industry and come up with a compelling service strategy."