New campaign launched to encourage self-service culture among consumers

A couple using the self-checkout counter at the NTUC at Nex on Nov 8, 2015.
A couple using the self-checkout counter at the NTUC at Nex on Nov 8, 2015.ST PHOTO: YEO KAI WEN
Manpower Minister Lim Swee Say (second from left) and Ministry of Trade and Industry Parliamentary Secretary Low Yen Ling (in light blue), together with celebrities Michelle Chong (left) and Suhaimi Yusof (partially hidden), using a self-checkout mac
Manpower Minister Lim Swee Say (second from left) and Ministry of Trade and Industry Parliamentary Secretary Low Yen Ling (in light blue), together with celebrities Michelle Chong (left) and Suhaimi Yusof (partially hidden), using a self-checkout machine at the NTUC in Nex.ST PHOTO: YEO KAI WEN
Ms Low Yen Ling (right) and Suhaimi Yusof using a self-checkout machine in the NTUC at Nex.
Ms Low Yen Ling (right) and Suhaimi Yusof using a self-checkout machine in the NTUC at Nex.ST PHOTO: YEO KAI WEN

SINGAPORE - The National Productivity Council (NPC) is launching a new initiative to encourage more consumers to use self-service facilities.

These include self-checkout machines at supermarkets and self-order machines at restaurants.

Manpower Minister Lim Swee Say and Trade and Industry Parliamentary Secretary Low Yen Ling launched the nation-wide programme, named We Are InDIYpendent, on Sunday morning (Nov 8) at the FairPrice Xtra at the nex mall in Serangoon.

The campaign hopes to change consumers' views towards automation and self-service machines so that businesses will be encouraged to adopt innovative technologies to improve productivity and efficiency.

To encourage more consumers to jump on the self-service bandwagon, those who use self-service machines at participating merchants from now until the end of December will also get to enjoy discounts or promotions.

These partners are supermarket chains NTUC FairPrice, Cold Storage and Sheng Siong, as well as Changi Airport Group, Golden Village and Old Chang Kee.