More listeners are tuning in to Singapore's fastest-growing radio station, Kiss92, which serves up adult contemporary music and programmes targeted at women and families.
The latest Nielsen Radio Diary Survey released yesterday showed the four-year-old station's cumulative listenership increased by 6.2 per cent from 534,000 to 567,000.
The latest survey was conducted between September and October and follows an earlier study done from March to May.
Among English radio stations, Kiss92 is ranked second only to Class 95, which has a listenership of 758,000, the survey showed.
Kiss92 is managed and operated by Singapore Press Holdings (SPH) Radio, which runs two other stations - ONE FM91.3 and Mandarin channel UFM100.3.
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SPH Magazines bags 16 awards
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SPH Magazines has clinched 16 awards at this year's International Creative Media Award. The Peak Selections: Gourmet & Travel and Nu You, and custom-published titles - The Johnnie Walker House Edit, Building A Better World (a book produced for the Singapore International Foundation) and Savour were honoured across various categories.
The Peak's spin-off title Gourmet & Travel's March and June editions bagged gold in the Visual Storytelling, and Food and Drink categories respectively. Nu You won gold in the Women and Fashion category for its August and September editions at the annual awards organised in Germany.
SPH Magazines CEO Loh Yew Seng said the awards "reinforced SPH Magazines as a leading publisher in delivering quality and attractive content for our readers and advertisers across multi-platform media on our wide networks of women, men and luxury titles".
UFM100.3, which is targeted at working professionals aged between 35 and 49 years, registered a 17.4 per cent increase in listenership in the latest survey - growing from 340,000 to 399,000.
Said Ms Carine Ang, programming director and presenter for UFM100.3: "We are very happy and were overwhelmed by the strong support of our fans.
"The team has devoted a lot of effort to our music and promotions and is encouraged to see many new fans tuning in to us."
Meanwhile, the listenership for ONE FM91.3 was 267,000, slipping by about 2.6 per cent from 274,000.
ONE FM91.3's target audience is male listeners above the age of 30. The station's playlist features the likes of Bon Jovi, Guns N' Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2 and Def Leppard.
SPH Radio's general manager, Mr Sim Hong Huat, said: "The team will continue to work hard to grow the stations for our fans and partners.
"SPH Radio is Singapore's fastest-growing radio network and we're determined to continue the momentum."
On average, the Kiss92 listener spent an estimated 7hr and 32min each week listening to the station. For UFM100.3, it was 9hr 38min and for ONE FM91.3, 3hr and 48min.
