SINGAPORE - Starhub on Thursday (July 28) released a music video on their social media channels that would tug at the heartstrings of every Singaporean.
To celebrate Singapore's 51st National Day, the telco released Majulah Moms, a rendition of Majulah Singapura by 51 Singaporean mothers from all walks of life.
The video is StarHub's latest in a series of National Day campaigns to promote inclusiveness and togetherness in Singapore. This comes after its SG50 viral hit Home by Homes starring talents from nine voluntary welfare organisations, and SG4SG celebrating small local businesses in 2014.
In the music video, the 51 mothers sing the National Anthem, with re-enactments of important moments in their lives.
Said polytechnic lecturer Sherlin Giri, who had to care for her two children as a single mother after her husband died: "I think what makes me Singaporean isn't the fact that I was born here, or how good my Singlish is. It's the fact that I can keep moving forward despite everything. Majulah is what makes me Singaporean".
The video closes with Ms Siti Munnawarah and her newborn baby, along with a poignant message for Singaporeans to look to the future together as the screen fades to black.
Mr Lester Lee, creative director at DDB Group Singapore who was involved in producing the video, said: "The main goal is to champion causes that are important to Singaporeans, we felt that the issue of diversity in Singapore is an important theme, and our National Anthem talks about where we are going, a unity in diversity". DDB Group Singapore is Starhub's advertising agency.
The video took two months to produce, and has garnered over 120,000 views and 800 shares since it was posted on Starhub's Facebook page on Thursday (July 28).
Starhub senior manager Cassie Fong said that the telco's series of National Day campaigns has received strong support since its inception in 2014.
Facebook user Rachel Gong commented on Starhub's post: "I don't know how you keep doing what you do, this is yet another slam dunk."
Another user Donna Yeo wrote: "StarHub, you did it again. Touching the nation's heart."
Ms Rowena Bhagchandani, managing director at DDB Group Singapore, said, "Our anthem tells us over and over again to unite and make progress together, regardless of race, language or religion; we wanted to highlight and celebrate that because it is essentially the recipe for all our progress - yesterday, today and forevermore."
Transport Minister Khaw Boon Wan praised the video on his Facebook page, calling it a "refreshing rendition, filled with so much love".
Starhub also released a "making of" video, providing a more in-depth look at some of the women who were featured.
In keeping with the National Day mood, here is another video, produced by SPH Razor, featuring Singaporeans explaining why they love Singapore: