About 20 Tiong Bahru residents, volunteers and MP Indranee Rajah took to the streets of the conservation estate on Sunday morning to discourage drivers and visitors of the estate from parking illegally.

The campaign "Is this your grandfather's road" is part of Seng Poh Residents' Committee's kindness movement and hopes to encourage visiting motorists to park at the 600 public lots across the estate. Pamphlets, detailing the locations of these lots, were placed on the windscreen of illegally parked cars. These locations include open-air carparks at block 78 and at Seng Poh Road.

Complaints from residents about inconsiderate drivers and congestion in the estate have been on the rise over the past three years when hip cafes and eateries started setting up shop in the neighbourhood.

The campaign is timely, said residents such as Mr Donald Wyatt, 78. "It encourages safer driving and promotes a kampung and community spirit even as the estate blossoms," said Mr Wyatt, who helped distribute the flyers. Campaign organisers also hope to seek out the great-great grandchildren of the pioneers whom the streets of Tiong Bahru are named after. These include pioneers such as Teochew merchant Seah Eu Chin.