To mark its 80th anniversary here, China Taiping Insurance Singapore is donating funds it raises to The Straits Times School Pocket Money Fund (STSPMF).

Yesterday, the company's staff took to the streets outside Chinatown Point to sell fortune cookies, with all proceeds going to the STSPMF. The street sales will continue today.

China Taiping Singapore employees will also be encouraged to make cash donations which the organisation will match dollar-for-dollar. The fund-raising efforts will end in mid-August.

China Taiping Singapore chief executive Yang Yamei said: "Children are the future. No child should be deprived of resources to do well in school."

The Straits Times started the STSPMF in 2000 to provide pocket money to children from needy families. Since then, the fund has helped more than 150,000 children and young people and disbursed over $55 million.

Tan Tam Mei