IMDA partners SPH to produce digital videos under pilot Public Service Broadcast initiative

Viewers will soon have four Mandarin and six English video series to watch on Singapore Press Holdings various digital platforms. The new content is the product of the partnership between SPH and the Info-Communications Media Development Authority.
Four of the five ST-helmed programmes are (clockwise from top left) Bridget's Adventures, Heroes Among Us, ST Sessions and Living City.
Four of the five ST-helmed programmes are (clockwise from top left) Bridget's Adventures, Heroes Among Us, ST Sessions and Living City.
Info-communications Media Development Authority chief executive Gabriel Lim at the launch of the Singapore Media Festival.
Info-communications Media Development Authority chief executive Gabriel Lim at the launch of the Singapore Media Festival. PHOTO: ST

SINGAPORE - Singapore Press Holdings is partnering the Info-communications Media Development Authority (IMDA) to produce and distribute digital video content on the media group's multimedia platforms.

Under the partnership, 10 programmes in English and Mandarin will be produced as part of a pilot Public Service Broadcast initiative, with a focus on local content.

The key themes that will be covered include current affairs, culture, sports, entertainment and lifestyle. Each episode will be three to eight minutes long.

IMDA chief executive Gabriel Lim, who announced the partnership at the opening reception of the Singapore Media Festival on Wednesday (Nov 23), said the convergence between infocommunications and media presents opportunities to showcase and deliver "compelling content" to a wider and more digital savvy audience.

"We hope our collaboration with SPH, known for its strength in factual content, will continue to encourage Singaporeans to watch and appreciate local productions," he said.

The first programme, to be launched on Friday (Nov 25), is a 24-part fortnightly travel show in English called InstaScram, which features "Instagram-worthy" heritage locations in Singapore. It is produced by SPH Razor, a lifestyle video site.

The Straits Times is helming five English programmes, which will be launched from Dec 5.

AskST, which is one of the anchor series, features experienced ST journalists answering readers' questions on a range of topics such as education, cars and health. The programme builds on content from the paper's reader engagement initiative, AskST, which was launched in print and online in January.

 

Other ST programmes include ST Sessions, which features Singapore musicians, and Living City, a documentary that looks at some of Singapore's interesting and little-known places.

Among the four Mandarin programmes to be produced is Why It Matters, a video animation series that will break down major global issues into infographics and illustrations, and explain their relevance to Singaporeans.

All programmes will be featured across SPH sites and platforms, including ST, AsiaOne and STOMP.

SPH CEO Alan Chan said: "With the digital medium becoming increasingly visual, videos are an important and growing segment of digital content consumption.

"We are pleased to be working with IMDA to contribute meaningfully to Singapore's PSB media ecosystem."

Mr Eugene Leow, who oversees digital strategy for the English, Malay and Tamil media group at SPH, added: "With this collaboration , our digital audience can look forward to more high quality and engaging shows. What's more, we'll experiment to push the boundaries of video storytelling."