IMDA, Discovery team up to help video content creators

Video content creators here, from budding film-makers to established production houses, can now benefit from a $6.8 million partnership between the Info-communications Media Development Authority (IMDA) and Discovery Networks Asia-Pacific (DNAP).

The year-long partnership, announced yesterday, aims to train and create content with production companies in Singapore through a variety of media, from traditional long-form videos to virtual reality and ultra-high definition programmes.

The partnership is being funded by both parties, although the amount that each organisation is contributing was not revealed.

Ms Angeline Poh, assistant chief executive officer of the IMDA's content and innovation group, said the partnership will "deepen the capabilities of our media professionals and production companies".

She added that it will provide an opportunity for them to "tell their stories using new production technologies that deliver a more immersive

COMPELLING CONTENT

We want to tell increasingly local stories - not just Singaporean, but Asian stories - for an Asian audience. As Singapore is our Asia-Pacific headquarters, this is a natural hub to do that.

MR LOUIS BOSWELL, DNAP's senior vice-president and general manager for Southeast Asia.

and engaging experience for the viewer".

DNAP is the Asia-Pacific division of global entertainment company Discovery Communications, whose channels include the Discovery Channel, Animal Planet and TLC.

Mr Louis Boswell, DNAP's senior vice-president and general manager for Southeast Asia, said : "IMDA and ourselves have a shared philosophy and vision of trying to grow the talent pool in Singapore, as well as increasing the skill level within that talent pool."

Under the partnership, six workshops will take place throughout the year, targeted at over 100 attendees from a wide spectrum of the film industry. They will cover topics such as creating ultra-high definition content, storytelling and virtual reality.

The first workshop, to take place in December, will be held in conjunction with online short film platform Viddsee and will focus on creating short-form documentary content for a global audience.

A series of open calls for film ideas will be held from next month. From the entries, 15 to 20 will be shortlisted, and 10 will be selected to co-create content with DNAP.

DNAP will not just share its technical know-how, it will also help producers to tell a good story.

Mr Boswell said: "Over years and years, we have refined the art of storytelling. We know what audiences will react to, we know how to pace a story and, increasingly, we know this over different forms as well."

The content created from this partnership will be distributed across various platforms, such as Viddsee, Discovery's virtual reality app Discovery VR and Discovery channels across Asia.

Mr Boswell said: "We want to tell increasingly local stories - not just Singaporean, but Asian stories - for an Asian audience.

"As Singapore is our Asia-Pacific headquarters, this is a natural hub to do that."


Correction note: The story was edited to clarify Mr Louis Boswell's designation as DNAP's senior vice-president and general manager for South-east Asia.  

A version of this article appeared in the print edition of The Straits Times on October 18, 2016, with the headline 'IMDA, Discovery team up to help video content creators'. Print Edition | Subscribe