A plan to set up a centre for caregivers of dementia patients has won the favour of judges at the inaugural Pitch To Win event - a competition organised by the National Volunteer and Philanthropy Centre and Marina Bay Sands (MBS) where charities and non-profit organisations pitched ideas for a social project.

Held at MBS on Friday, the idea by the Alzheimer's Disease Association received 10 out of 20 votes from corporate sponsors - the most among the five finalists - and won $111,000.

The day-care centre, which will be set up by the end of this year, will allow caregivers to spend time with their loved ones with dementia at the centre instead of simply dropping them off. At the centre, they will also learn how to better care for the patients.

The other finalists were the Singapore Association for the Deaf, Bishan Home for the Intellectually Disabled, En Community Services Society and *Scape. They each had three minutes each to pitch ideas to a panel of 20 judges made up of corporate sponsors. The prize money was split up depending on the number of votes each idea received.

Their initiatives were judged on how innovative they were and whether they promote giving and volunteering in the corporate sector.