Hello Kitty fever strikes again

Fans of Hello Kitty were feline excited yesterday ahead of the opening of the cuddly cartoon character's first themed cafe in Singapore. 	The Hello Kitty cafe at Changi Airport's Terminal 3 opened its doors at 11.30am but some customers got in line a
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Fans of Hello Kitty were feline excited yesterday ahead of the opening of the cuddly cartoon character's first themed cafe in Singapore.   

The Hello Kitty cafe at Changi Airport's Terminal 3 opened its doors at 11.30am but some customers got in line at 7am - some even dressing up to fit the theme.     

Most were there early to get their hands on a limited-edition plush toy - only 500 are available - designed for Singapore. It cost $49.90 and customers were limited to two each.     

The cafe is the world's first Hello Kitty-themed cafe to open 24/7, and is located at the public area of Terminal 3.

It also has a retail section that sells merchandise featuring the Sanrio character.

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A version of this article appeared in the print edition of The Straits Times on May 13, 2016, with the headline 'Hello Kitty fever strikes again'. Print Edition | Subscribe