Cabins in an SMRT train will be decked out in pink to raise breast cancer awareness.
The train, commissioned by the Breast Cancer Foundation (BCF) and supported by the Land Transport Authority, will feature statistics about breast cancer.
The decorative features in the cabins also include social "nudges" to encourage commuters to behave graciously, said the foundation.
The train will ply the North-South and East-West lines this month, which is Breast Cancer Awareness month.
"In order to reach out to the entire society, we have to bring the message to people in their daily activities and get them to start talking," said BCF president Noor Quek.
Senior Minister of State for Health Amy Khor launched the train at Ang Mo Kio MRT station yesterday. In her opening address, she said breast cancer is the most common cancer among women in Singapore, accounting for 18 per cent of cancer deaths in women.
Between 2010 and 2014, about 1,850 women were diagnosed with breast cancer each year. Dr Khor said these figures do paint a stark picture, but added that breast cancer need not be a frightening disease.
"It is one of the few cancers where there is a high chance of survival, as well as good treatment outcomes, with early treatment and detection," said Dr Khor.
Breast cancer survivor Irene Chui, 50, a work-life progamme manager, said: "The messages are on the walls and the floor of the train, where people usually look. The visuals are strong."
It opens up a dialogue, she added.
Jalelah Abu Baker