New 'Scratch & Win' contest to get public to buy drinks with less or no sugar

Ask for less sugar or none at all in your drink, get a scratch card, and you could win a prize. The contest is the first initiative under the "Life's Sweeter with Less Sugar" campaign by the Health Promotion Board (HPB). -- PHOTO: ST FILE
Ask for less sugar or none at all in your drink, get a scratch card, and you could win a prize. The contest is the first initiative under the "Life's Sweeter with Less Sugar" campaign by the Health Promotion Board (HPB). -- PHOTO: ST FILE

SINGAPORE - Ask for less sugar or none at all in your drink, get a scratch card, and you could win a prize. The contest is the first initiative under the "Life's Sweeter with Less Sugar" campaign by the Health Promotion Board (HPB).

Participating outlets will have posters or stickers to remind patrons to make the healthier choice of drink. They could win prizes such as drink discounts.

HPB will be partnering about 800 drinks stalls in this campaign. The contest, launched with the campaign on Saturday, will run till February. Health Minister Gan Kim Yong said at the event: "We hope to influence Singaporeans to be more mindful of their choice of beverage, so that, in the long run, they will adopt these healthier drinks as their default choice."

Each Singaporean consumes about 20kg of added sugar - those put in foods and beverages - a year, and two-thirds comes from drinks. This added sugar is a major source of calories which provide no real nutritional value, said HPB.

goyshiyi@sph.com.sg