Supermarket chain NTUC FairPrice said an image circulating on the Internet, of its air-flown fresh pork bearing a 'halal' sticker, is an insensitive hoax in poor taste.
In a media statement on Monday, FairPrice CEO Seah Kian Peng said: "We understand that an old image of a tampered packaging of FairPrice fresh pork carrying a halal certification mark has again resurfaced on Facebook recently."
The image, an email hoax from 2007, appears to still be circulating on the Internet today.
He added: "We are mindful of the serious religious implications of this matter and regard this as a wilful act of mischief, and had lodged a report with the Singapore Police then.
"We would like to once again alert the public on the falsity of this image and in doing so, assure the public that the original packaging of Pasar Fresh Pork does not carry the halal sticker from the Islamic Religious Council of Singapore (MUIS)."
Customers with further queries can contact the NTUC FairPrice customer hotline at 6552 2722 or send an email to firstname.lastname@example.org.