Gardens by the Bay launches 1st visitor mobile app sponsored by Bloomberg Philanthropies

SINGAPORE - Gardens by the Bay has launched a mobile app that is a guide, educational tool and game for its visitors.

Its first app is available in five languages - English, Mandarin, Malay, Tamil and Japanese - and is sponsored by Bloomberg Philanthropies.

Dr Tan Wee Kiat, chief executive of Gardens by the Bay, said: "This app seeks to transform the way that visitors interact and engage with the plants on display by...(bringing) to life the stories of nature on their personal mobile devices."

Within the app is a multimedia guide to the plant life in the Gardens, an interactive map and educational games.

It encourages visitors to explore hidden locations, and earn virtual rewards for finding these secret spots and completing challenges.

Mr Michael Bloomberg, former New York mayor and founder of Bloomberg Philanthropies, said: "Gardens by the Bay came up with a really imaginative way to use mobile technology to help more people explore and interact with its exhibits. Its app is a great tool for learning about nature, no matter where you are."

Gardens by the Bay is the latest cultural institution in Asia to be included in Bloomberg Connects, a global commitment that provides funding for the development of technology to increase access to cultural attractions and enrich visitors' experiences. Bloomberg Connects has also provided funding for technology at other institutions including the American Museum of Natural History, the Metropolitan Museum of Art, Tate Modern as well as the Metropolitan Opera, and The New York Botanical Garden.

The Gardens by the Bay app is free and available for download on both iTunes and Google Play. Information on the app is available at www.gardensbythebay.com.sg/mobileapp.

chuimin@sph.com.sg