Frozen pork from Sarawak hits Singapore stores

A customer passes by the frozen pork section at an NTUC FairFrice outlet in 2013.
A customer passes by the frozen pork section at an NTUC FairFrice outlet in 2013. PHOTO: ST FILE

SINGAPORE - Frozen pork from Sarawak is now available at NTUC FairPrice supermarket stores here, following the Government's approval of the Malaysian state on the island of Borneo.

Mr Tng Ah Yiam, Deputy CEO (Merchandising) at FairPrice said: "We have worked closely with our suppliers and AVA to bring in frozen pork from Sarawak that meets stringent food safety requirements. As the largest supermarket retailer in Singapore, the expansion of our range of pork products allows us to diversify our offerings and maintain stability in prices and supplies for our customers."

The frozen pork, which is pre-thawed for shoppers' convenience, is sold exclusively by FairPrice under the "Borneo Pork" brand and hit the shelves about a week ago.

The pork is available in eight types of cuts, including lean, minced, fillet and ribs. It is sold at selected major FairPrice stores, as well as FairPrice Finest and FairPrice Xtra.

Ms Tan Poh Hong, CEO of Agri-Food and Veterinary Authority (AVA), welcomes the news that FairPrice is carrying Sarawak pork in its stores.

"With the successful accreditation of Sarawak, Singapore's frozen pork supply is further diversified. Sarawak's proximity to Singapore may make it a significant source of frozen pork. AVA will continue to diversify our food sources so that Singapore is better buffered against potential supply disruptions," Ms Tan said.

FairPrice's current pork supply includes frozen pork from Brazil, the United States, Holland and Spain, as well as chilled pork from Australia and Indonesia.