The Singapore Children's Society launched on Monday the Tinkle Friend Online Chat, the only online chat service for distressed children here.
The voluntary welfare group saw a possible demand for the service as it noticed children being more tech-savvy.
The online chat service, manned by trained staff and volunteers, has helped more than 200 children since its soft launch last December.
The society also runs a toll-free Tinkle Friend helpline on 1800-2744788.
The online chat service is available at www.tinklefriend.com, from 2.30pm to 5.30pm on weekdays, while the helpline operates from 9.30am to 11.30am and from 2.30pm to 5pm on weekdays.
The society also unveiled its new logo for Tinkle Friend at West View Primary on Monday, 30 years after the Tinkle Friend helpline was launched.