Ex-finance manager Serina Wee goes into fashion business

Serina Wee turned up in court on Monday in a white and blue dres from her new blogshop, Missy Stella (above). -- PHOTO: MISSYSTELLA.COM
Serina Wee turned up in court on Monday in a white and blue dres from her new blogshop, Missy Stella (above). -- PHOTO: MISSYSTELLA.COM
Serina Wee turned up in court on Monday in a white and blue dress (above) from her new blogshop, Missy Stella. -- PHOTO: DESMOND LIM
Serina Wee turned up in court on Monday in a white and blue dress (above) from her new blogshop, Missy Stella. -- PHOTO: DESMOND LIM

Fans of Serina Wee's fashion sense can now dress like her.

City Harvest Church's former finance manager, who has been turning heads when she turns up in court, has set up a blogshop selling apparel and accessories.

Wee, who started the online shop Missy Stella with long-time friend Sharon Tan, the church's finance manager who is also standing trial, said it targets working professionals and women "who want to look and feel good, who expect a certain quality at affordable prices".

She turned up at the Subordinate Courts in one of her shop's dresses on Monday. Like some of her other outfits, netizens took notice of the white and blue V-neck piece, although a handful remarked how it resembled the uniform of a beer promoter.

The dress retails for $48 on the website, which went live earlier this month. The blogshop stocks bracelets, denim jackets, printed blazers and dresses in bold and jewel tones, among others. Prices range from $15 for a pair of shorts to under $100 for a jacket or bag. Church member and celebrity Jacelyn Tay is a customer.

Both Wee, 37, and Tan, 38, told The Straits Times that they designed some of the clothes, while they source the rest from different parts of Asia. They said they started the blogshop because of their love for fashion. The management of the shop's Webpage and social media accounts, such as its Facebook page, which has about 800 likes, have been outsourced.

There are no plans to set up a brick and mortar shop, they added.

Ms Angie Koh, a prosecution witness and the managing director of Wee's accounting firm, Advante Consulting, is listed in Missy Stella's company profile in the Accounting and Corporate Regulatory Authority Singapore's database as its secretary.

The church's co-founder, Ms Ho Yeow Sun, also went into the fashion business, launching multi-label boutique Skin Couture and opening an Ed Hardy shop in 2005.

MELODY ZACCHEUS