Differentiation key in the long run

MR JIMMY KOH, HEAD OF GLOBAL ECONOMICS AND MARKETS RESEARCH AT UOB

"We all know that the world is slowing down and one of the key reasons is because China is deliberately slowing down its economy.

What it means is that that (impact) cascades down in a significant way on our businesses here. This slowdown from China, along with the slower growth in the West because of their structural issues, is not a cyclical change. This is a new structural norm. So we will have to live with this slower growth for the next five to 10 years unless something changes.

On top of that, we have all the technological changes that are creeping into every part of our lives. We hear of businesses coming in to take our lunches through Silicon Valley.

Being relevant today will only help companies survive. If you want to succeed, you have to differentiate yourself. We want not just small companies differentiating themselves, we want to see the whole industry evolving, because we know we are not a low-cost centre around the world, we have to create that value."

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A version of this article appeared in the print edition of The Sunday Times on March 27, 2016, with the headline Differentiation key in the long run. Subscribe