SINGAPORE - The first charges under the recently-introduced "Do Not Call" rules were brought on Wednesday, with a tuition agency and its director hauled before court.
Star Zest Home Tuition and Law Han Wei, 35, each face 37 charges for sending text marketing messages to mobile phone subscribers without applying to the Personal Data Protection Commission to confirm whether the numbers were listed in the relevant register.
They allegedly did this on 37 occasions between Jan 3 and 14 this year.
The Do Not Call Registry came into effect on Jan 2, banning companies from marketing to any number listed on it without first getting consent.
It was set up to let consumers block unsolicited marketing calls, SMS messages and faxes by listing their numbers. More than 600,000 phone numbers are on it.
Other rules dealing with the way groups collect, use and disclose personal data will kick in next month.
Law, who is unrepresented, indicated that he would plead guilty.
The case has been adjourned until July 2.
The maximum penalty is a $10,000 fine on each charge.