SINGAPORE - The popular consumer electronics fair at the Suntec Singapore Convention and Exhibition Centre is in full swing, with the latest gadgets and gizmos on display drawing the expected crowds.

One of the highlights has been a booth managed by The Techanic, which lets people build their own PCs on the spot, starting at about $600.

Said Mr Chung Rong Jie, founder of the firm, which deals in computer parts: "Usually in fairs like this people do finished products. That customers can 'do-it-yourself' at an IT show is quite unconventional."

Mr Chung, who is participating in the fair for the fourth time, said traffic so far has been about the same as at previous fairs, though he is expecting the highest amount of sales of computer parts on Saturday (Nov 4).

Mr Brandon Yu, Singapore Consumer Lead for Lenovo, said things have been relatively quiet so far. "However, sales will usually pick up over the weekend. So we're hoping for a good weekend," he said.

Lenovo has taken a large booth for the first time, and he said customers can look forward to Star Wars-themed products like laptops and smartphone powered augmented reality headsets launching on Saturday.

All visitors will be eligible for a lucky dip with no minimum spending required.

Prizes to be won include a Samsung 49" UHD Curved Smart TV, Sony ILCE A600L camera and Parrot Mambo FPV Drone.

The consumer electronics fair, organised by Singapore Press Holdings subsidiary Exhibits Inc, will be held at Level 3 from 11am to 9pm and at Level 4 from 12pm to 9pm.

It will end on Sunday, and for more information visit https://www.cefshow.com/