Lunch with Sumiko: Creative Technology’s Sim Wong Hoo is back, with Super X-Fi getting rave reviews

Creative's Sim Wong Hoo is back, and his Super X-Fi audio technology has been slaying the naysayers

In 2007, Creative Technology's Mr Sim Wong Hoo decided to run a marathon on a whim. He has since run more than 50 marathons including a dozen ultramarathons. Running, he says, clears his mind and gives him breakthrough ideas. His latest Super X-Fi te
In 2007, Creative Technology's Mr Sim Wong Hoo decided to run a marathon on a whim. He has since run more than 50 marathons including a dozen ultramarathons. Running, he says, clears his mind and gives him breakthrough ideas. His latest Super X-Fi technology has won rave reviews for allowing headphones to produce sounds in all their 3D wonder.ST PHOTO: KEVIN LIM

At 63, Sim Wong Hoo is looking better than ever before.

He's slimmer and fitter than when he was in his 40s and the poster boy of Singapore's tech scene. He still has a full head of hair with just a few streaks of grey, and his stride is purposeful.

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A version of this article appeared in the print edition of The Sunday Times on January 20, 2019, with the headline 'Chaotic thoughts from a maverick'. Print Edition | Subscribe