SINGAPORE - Social media will play a bigger role in this year's fasting month to reach a wider audience, especially the young, the Islamic Religious Council of Singapore (Muis) said on Thursday (June 11).
Last year, Muis started to encourage Muslims to recite religious text from the Quran every day through WhatsApp.
This year the council will also organise a photo contest on Instagram in which posters stand to win $300 every week.
To participate, they can upload pictures with the themes of family, care or spirituality onto the popular image sharing site with the hashtag #BlessingsofRamadan.
Mr Muhammed Hafiz Abdul Rashid, chair of this year's Ramadan organising committee, said: "Youths are more active on social media and we are trying to adapt to the changing times. We see (the new platforms) as an opportunity to reach out to them."
The theme for this year's festivities is "Celebrating Ramadan with family".
For example, Muslims can expect a half-day programme, for those aged three and above, in which families can break fast and attend religious workshops together. There will also be a forum on the importance of strengthening family support during the Ramadan launch event on June 13 at Masjid Tentera Diraja at Clementi.
As part of Singapore's 50th birthday, a video series depicting how the festival was celebrated in the past will also be uploaded onto the official Ramadan website throughout the fasting month.
The first day of Ramadan, which depends on the moon's position, is expected to be on June 18.