Big, new screens to pop up in VivoCity

Advertisers will be able to reach scores of shoppers through new digital advertising screens in VivoCity.
Advertisers will be able to reach scores of shoppers through new digital advertising screens in VivoCity.PHOTO: SPH

SINGAPORE - Prepare to be awed by big, shiny screens the next time you visit VivoCity.

Starting this month, advertisers will be able to reach scores of shoppers through new digital advertising screens in Singapore's largest retail and lifestyle mall.

A collaboration between VivoCity and SPHMBO, which is the out-of-home advertising arm of Singapore Press Holdings Limited, the new advertising network includes a Mega Screen in the atrium and a long video wall at the basement 2 entrance which connects to the HarbourFront MRT station.

Mr Edward Tang, the head of SPHMBO, said: "The new, large digital advertising screens in VivoCity are well designed and positioned to enable advertisers to engage their target audience with messages delivered clearly, colourfully and dynamically."

Indeed, the Mega Screen - made up of 36 units of 55 inch LED displays - is visible to all shoppers on the first and second levels of the atrium. Other screens are also strategically positioned to draw the most eyeballs.

There are three other sizeable video walls on the link bridges on the first level, and two more ceiling-mounted digital screens at the taxi stand outside the mall.

Ms Joanna Lee, head of retail management at Mapletree Commercial Property Management, said VivoCity has "exceptional potential for both advertisers and their agencies" due to "the footfall the mall receives".

VivoCity sees about 4.4 million visitors monthly, and has direct monorail connection to Sentosa. This means advertisers can further enjoy the spin-offs from holidaymakers returning from the island.

Such screens can present "more flexible in-mall advertising solutions that can be customised to meet each advertiser's needs", Ms Lee said, adding that advertisers can take the chance "to create unique campaigns that are impactful and highly memorable".

In recent months, SPHMBO has also entered into collaborations with South Beach Development in Nicoll Highway and Tanglin Mall.

To find out more about SPHMBO out-of-home advertising opportunities, call 6319-5226.