NINETY children will enjoy either free tickets to Universal Studios Singapore, rides on the Singapore Flyer or getting close to their idols at the upcoming Straits Times Appreciates Readers (Star) concert.
The tickets are courtesy of homegrown insurance firm Tenet Insurance, whose 80 employees and partners will also interact with the children.
Said Tenet chief executive officer Stella Tan: 'We don't want to just give money or raise funds; it's more meaningful to stay engaged to the community.'
Of the 90 children, some of whom are preschoolers, 60 are beneficiaries of The Straits Times School Pocket Money Fund.
Half of these beneficiaries will visit Universal Studios Singapore, while the rest will enjoy a ride on the Singapore Flyer.
The remaining 30 children are young musical talents and recipients of The Business Times Budding Artists Fund.
They will get to attend the Star concert on July 15 - which is also The Straits Times' 167th birthday - for free.
The Star event is a day-long carnival and concert. Held at The Meadow at Gardens by the Bay, the concert will feature home- grown singer-songwriter Tanya Chua, K-pop group 4Minute, and Singapore Idols Taufik Batisah and Hady Mirza.
Each ticket, valued at $67 for Straits Times readers, will allow guests to join an exclusive night party at Universal Studios Singapore in August and gain free admission to the Singapore Flyer.
Ms Tan said the firm may adopt the Star event as one of its annual community outreach programmes in the coming years, as it hopes to reach out to the needy and the artistic community.