Monday, Dec 22, 2014Monday, Dec 22, 2014

TheBigStory Sponsored series by Singapore Airlines

 
Singapore Airlines (SIA). A local brand name that evokes pride among Singaporeans. It has, after all, attained global recognition as one of the most - if not the most - trusted and reliable airlines.
Quick, what do you associate with Copenhagen? Hans Christian Andersen? Lego? Carlsberg? Danish pastries? You are right on all accounts. Yet, considering how many ubiquitous names hail from Copenhagen, the Danish capital is not a conventional choice for travellers looking for a holiday in Europe.
There is no argument - Paris is the shopping capital of the world. The City of Light has some of the flashiest boutiques and department stores on Earth, and they rival one another for spectacle, style and service.
When in Tokyo, it does not really matter if the eating establishment has been awarded three Michelin stars or the little hole-in-the-wall offers simple, hearty udon noodles: You can expect the food to be prepared with loving obsession, such is the meticulous nature of the Japanese.
Briton Malcolm John Raycraft (NRIC: SXXXXX19I) is ecstatic about winning 100,000 KrisFlyer miles. The consultant, 65, has never won anything in his life before.
There are many reasons why San Francisco is consistently listed as one of America's favourite cities - the laidback lifestyle of a city famed for the blossoming of counter culture, food diversity, scenic postcard-worthiness.
From star-gazing and shopping in style to throwing the best parties, Los Angeles, famous for its glitz and glamour, is the city for living it up.
Congratulations to Ms Maggie Ng (NRIC: Sxxxx924G), who has just won 100,000 KrisFlyer miles and a 9D/8N land package - worth $2,500 - to Sydney and Melbourne.
For archi-fiends and history lovers, London's greatest joy is its stunning collection of ancient and perfectly preserved houses - many dating back 500 years or more - once home to the well-to-do and noble families of England. Some are grand, on a Downton Abbey scale, while others are a perfect time capsule of how the English upper crust used to live.
Sydney is fun and sassy. Melbourne captivates with commonsense sophistication. Despite their disparate traits, the two states each has something for everyone There is a saying that goes, “You date Sydney but you marry Melbourne.”
Singapore Airlines (SIA) is first to fly the A380, the world's largest commercial aircraft. The aircraft manufacturer, Airbus, designed the plane to carry 525 passengers in a typical three class configuration. But in order to offer the ultimate A380 experience, SIA has created two unique configurations for its flights.
Every one remembers their first - first day at school, first love, first job. And so it is no surprise that Singapore Airlines (SIA) pilot Captain (Capt) Ignatius Khoo remembers his first solo flight with unwavering clarity after 17 years.
Gracious, elegant, friendly - a few terms that come to mind when thinking of a Singapore Airlines (SIA) flight attendant, better known as the Singapore Girl. Yet, when The Straits Times Online met chief stewardess Jessie Keuk Suet Ching for this feature profile, the words passion, ambition and unpredictability encapsulate her as a Singapore Girl, 24 years after joining the airline.
As Singapore Airlines' (SIA) manager of Inflight Services, Mr Hermann Freidanck spearheads the creation of 1,450 different dishes every four months and hones the balance between advance cooking and reheating of meals on board an aeroplane, while also anticipating the drying effects of cabin air which affects people's taste buds.