Apple marketing strategy is obviously wrong. There are many illegal unlocked iPhones available in the market for anyone to buy, and there will be more available in future due to strong demand. In addition, this limitation will lead other phone makers to imitate iPhone functions, and soon there will be copycat iPhones available.

A much better strategy is for Apple to make the iPhone freely available to everyone, to get a majority of market share on mobile phone and MP4. Apple should aim to have 6.6 billion people in the world using the iPhone, and this will make it the true giant in the technology world. Microsoft dominates the world now in computer operating systems, so why can't Apple do the same with the iPhone as so many people want it?

I strongly advise Apple to review its current marketing strategy on the iPhone, to compete with other mobile phone providers. The iPhone should be made freely available to everyone to prevent illegal unlocked versions.

Koo Seng Cheong