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Feb 2, 2008
Channel logo leaves its mark on plasma TV
IN THIS age of advanced technology we can still get TV burn-in, a shadowy image left permanently on the screen, depending on how long the image stays stationary on the screen.

I bought a Toshiba plasma TV nearly five years ago and recently MediaCorp's channel logo got burnt in on the top right-hand corner of my TV screen.

I e-mailed MediaCorp to suggest that it moves the logos around instead of having them stay in one place for a prolonged period of time.

MediaCorp advised me to buy an LCD TV instead. I do not know whether LCD TVs will also face the same problem.

I wrote to Toshiba and it said all brands would suffer burn-in if any logo is displayed for too long.

How long a logo stayed in one spot is beyond our control unless I switch channels every couple of minutes.

I took some timings and found that the channel logo lasted about eight minutes before a commercial came on.

Fortunately for me, I had purchased an extended warranty or else I would have no recourse.

Would the Media Development Authority or Case care to comment on burn-in and what can be done to alleviate this problem?

Richard Foo Shay Hiap

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