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| Jan 5, 2008 | |
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E-commerce vendors, focus on service quality
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| THE editorial, 'S'pore as an online shop' (ST, Jan 1) highlights several reasons why e-commerce for Singapore should be a boon.
It also highlights some practical issues that require attention from various parties, with which I fully agree. However, rather than focus on securing international online payments, I suggest Singapore vendors start focusing on improving the quality of e-services to Singaporeans. Imagine the frustration non-Singaporeans overseas will feel if customer requests are unheeded and not attended to promptly. The editorial cites the point on how vendors should also offer and stand by hassle-free return, refund, rebate, repair and replacement warranty. I totally agree. A recent experience my wife has with a Singapore company - E-Nets - speaks volumes of how a company that claims to make online credit transactions easier should improve its customer service standards even further. A credit refund requested by my wife via a company from which she had made online purchases is still pending, even though it was made about two weeks ago and relevant documents were submitted by the company to E-Nets. This surely flies in the face of e-transactions, where a timeline of three days is already considered long. This does not only destroy confidence in E-Nets' ability to process merchant requests. Surely merchants will also be frustrated if they encounter similar requests on a larger scale constantly, which may lead them to decide not to lean on e-commerce eventually. Yap Wai Meng | |
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