Free-to-air television is accessible to all viewers, including children. Hence the content guidelines emphasise protection of the young from unsuitable content, as pointed out by Dr Wong.

The Media Development Authority of Singapore (MDA)'s programming guidelines to broadcasters stipulate that only programmes suitable for family viewing be shown between 6am and 10pm. This is similar to many other countries, which require broadcasters to exercise responsibility and ensure that broadcasts during family viewing hours are suitable for young viewers.

However, broadcasters do have the option of scheduling programmes with more mature content after 10pm, with a suitable advisory to alert viewers. This has been done for films and dramas with more graphic content, and broadcasters can exercise this choice.

Besides free-to-air television, viewers can also choose to view mature content on other platforms. The introduction of classification for subscription or pay-TV in 2004 enables viewers to watch programmes rated '16' and '18' on cable TV. Through film and video classification, the public also has access to NC16 (No Children Under 16) and M18 (Mature 18) films on video and Restricted 21 films in the cinemas. There are therefore sufficient alternatives for adults and there is no need for an adult-theme channel on free-to-air TV.

For the broadcast medium to serve the public well, broadcasters will need to strike a balance between protecting the young, offering choices to viewers and commercial considerations which guide their scheduling of programmes.

MDA will continue to ensure that its programming guidelines and policies reflect community norms and expectations.

Amy Chua (Ms)
Director (Media Content)
Media Development Authority of Singapore