As a home owner in Toronto, Canada, and one that has subscribed to a paperless billing system for quite some time, I saluted SingTel for its initiative.

All kudos to SingTel, I said to myself. Here is an example of a major national company taking a visible initiative and encouraging its customers to become environmentally and socially responsible.

So I proceeded to go to the SingTel website and followed the steps to register myself for this initiative. And then the major disappointment hits home. To activate the 'SingTel myBill', I needed to key in an activation PIN and I would need to wait for this PIN to be mailed to me by SingTel.

If the technological challenges have been surmounted so that a customer can register online, then why is it that SingTel, with all its technological prowess, is unable to e-mail its clients the PIN numbers necessary for them to help save the environment? If other companies in the world can do this, what poses a challenge to SingTel?

Masood Mohajer