'My husband and I don't spend much on ourselves. Most of it goes to the children,' said the stay-at-home mum of four boys aged eight to 12.

These include two desktop computers, a laptop, books and four insurance savings policies in their names specifically for their education.

Their schooling comes first. 'We still have CPF money for our old age, but we want our children to at least finish university and secure good jobs.'

Like Madam Goh, most Singaporeans' top priority is on their kids' future. If they had a million dollars, education was where it would go.

Less on their retirement kitty, not so much for buying property, and forget about splurging on designer goods.

That's according to a survey by The Sunday Times on Singaporeans' attitudes towards money.

The door-to-door survey covered 353 respondents with a sample size reflective of Singapore's population profile.

Read the full story in tomorrow's edition of The Sunday Times